Recent News
Libretto completes messaging and website for MIT CSAIL
BOSTON, October 1, 2008 — Libretto is pleased to announce the launch of the new website for the Computer Science and Artificial Intelligence (CSAIL) lab at MIT. During the last nine months, Libretto has collaborated with Stoltze Design, Nimble Partners, and Indigo Digital to revamp and refresh CSAIL’s web presence. The team worked to update the site content and capabilities, showcase the work done at the lab, and communicate the lab’s rich history and forward-looking vision.
“It’s always exciting when you get to meet and work with truly brilliant people,” says Jason Rubin, lead writer for Libretto on the project. “And it’s gratifying to know you’ve been able to help them continue the important work they do.”
To learn more about the project, read Libretto’s case study.
Libretto upgrades MIT Medical website
BOSTON, September 24, 2008 – Libretto recently completed the editorial content for MIT Medical’s expanded and redesigned website. Serving the MIT community and their families, MIT Medical provides a broad range of clinical services at its on-campus medical centers, as well as comprehensive health insurance and wide array of health promotion programs. The user-friendly website provides information about MIT Medical’s offerings and a concise explanation of its health care processes.
Working closely with Boston-based Web design firm Nimble Partners and MIT Medical’s communications team, Libretto created audience-specific guides for MIT students, employees, affiliates, and retirees that address the unique needs of each user group. The new site also includes health topics pages, which outline a number of health concerns and provide information on resources available at MIT Medical.
"One of the best decisions I made was choosing Libretto as the content team for our website redesign,” says Denise Cummings, MIT Medical’s marketing and communications manager. “The biggest challenge of the project was to present straightforward and accurate healthcare information to our multiple audiences. With a sense of camaraderie and creative purpose, Libretto offered effective strategy and branding and crafted copy that is clear and actionable.”
Libretto projects win merit awards
BOSTON, February 25, 2008 – Libretto, Inc. is pleased to announce that three recent projects have received merit awards in HMR Publications Group’s 23rd Annual Admissions Advertising Awards competition. All three projects – a case statement for the Cambridge School of Weston (Mass.), the winter issue of the Manhattanville (N.Y.) College alumni magazine, and a recruitment package for Beaver Country Day School of Chestnut Hill, Mass. – were collaborations between Libretto and Boston design firm, kor Group.
Winners were selected from more than 3,500 entries for their quality, creativity, and message effectiveness. Judges included advertising professionals, marketing professors, and the editorial board of Admissions Marketing Report, an HMR newsletter on educational marketing programs.
Libretto revamps Manhattanville College alumni magazine
BOSTON, January 3, 2008 – Libretto recently completed the editorial content of Manhattanville, the alumni magazine of Manhattanville College, a coeducational, residential college in Purchase, New York. After a hiatus of more than a year, the new Manhattanville debuted in December with renewed focus on building alumni engagement and connection with the school.
Manhattanville’s informative, thought-provoking content includes an announcement of the recent $1 million Kresge Foundation challenge grant, detailed plans for the school’s new Student Center for the Creative Arts, and an overview of recent achievements of Manhattanville departments and alumni. The feature story, “Body Image: The Influence of Ethnic Identity and Acculturation,” based on research conducted by Alison Carson, assistant professor of cultural psychology, illustrates the collaboration of faculty and students in significant research projects at Manhattanville.
Working with the Manhattanville alumni office and in collaboration with Boston’s kor group design firm, Libretto produced a cohesive and attractive product, with content embodying Manhattanville’s goal of educating its diverse student body to become responsible leaders. “Manhattanville’s values include creative thinking and active engagement in the community,” says Sarah Jensen, a writer on the project. “It was a pleasure to help contribute to that ongoing mission.”
Natasha Waibel is newest writer on Libretto staff
BOSTON, January, 2008 – Libretto President Neal Kane has announced that Natasha Waibel has joined Libretto as a junior writer.
Natasha began her career as a freelance writer for Spark Notes by contributing to its student travel guidebook on Madrid. Since then, she has become a regular contributor to City Living Magazine, a lifestyle publication based in Central Massachusetts. She holds a B.A. in journalism from Boston University.
Nancy Boissonnet joins Libretto as project coordinator and operations assistant
BOSTON, January, 2008 – Nancy J. Boissonnet has joined Libretto as project coordinator and operations assistant, Libretto President Neal Kane has announced. Nancy’s responsibilities will include project management and assisting with HR, IT, and other key operational areas.
Before coming to Boston, Nancy lived in New York, where she studied French and francophone literature and theater at New York University, and taught French in NYU’s undergraduate program. Previously, she lived in Paris, where she worked as student services coordinator and taught courses in French culture and the history of colonization and immigration at the Council on International Educational Exchange. Nancy holds a B.A. in comparative literature from Brown University and an M.A. in French literature from New York University.
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